Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Alamtara: Journal of Islamic Communication and Broadcasting is a peer-reviewed academic journal dedicated to publishing original and innovative articles. It focuses on research and discussions related to Islamic Communication, Islamic Broadcasting, Islamic Media Studies, and Interdisciplinary Approaches in these fields. The journal aims to contribute significantly to the advancement of academic knowledge and practical applications in the domain of Islamic communication and broadcasting. Print ISSN : 2621-4881 Online ISSN : 2656-8543
Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)
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Konten Dakwah Virtual Pesmadai di Roblox: Analisis Ruang Publik Digital dalam Praktik Dakwah
The development of virtual spaces has created new paradigms of interaction for dawah activities. This study examines how dawah content managed by Pesmadai on the Roblox platform establishes a digital public sphere for contemporary religious practices. Specifically, it aims to describe how Pesmadai's dawah content on Roblox functions as a digital public sphere, analyze the patterns of participation and communication that emerge within it, and identify the representation of Islamic values in these virtual activities. A descriptive qualitative approach was employed, with primary data gathered through observations of virtual dawah activities on Roblox and interviews with purposively selected informants from Pesmadai. Data analysis involved data reduction, data display, and conclusion drawing, interpreted through the analytical lenses of Jürgen Habermas’s Public Sphere Theory and the Uses and Gratifications Theory. The findings demonstrate that Pesmadai successfully transforms a secular gaming platform into a safe, non-intimidating, and flexible digital public sphere for Generation Z and Alpha. The participatory characteristics of the audience—ranging from 80 to 200 participants per session—are driven by individual motivations to fulfill cognitive, social integrative, and entertainment needs. Furthermore, Islamic values are represented multimodally through ritual immersion (worship, tahsin, and tahfidz), thematic Islamic studies instruction, and the cultivation of morality (akhlak) alongside Muslim identity. These findings imply the necessity of developing dawah strategies that are more contextualized and aligned with the distinct characteristics of the digital generation.
Copyright (c) 2026 Alamtara: Jurnal Komunikasi dan Penyiaran Islam https://creativecommons.org/licenses/by-sa/4.0/
Persepsi Netizen Indonesia di Media Sosial TikTok Kompas.com terhadap Wafatnya Paus Fransiskus
This study examines the perceptions of Indonesian netizens on the Kompas.com TikTok social media platform regarding the death of Pope Francis, who passed away on April 21, 2025. The death of Pope Francis was a global event that also stirred the Indonesian digital space, particularly in the comment sections of the Kompas.com TikTok account, giving rise to diverse dynamics of religious tolerance. As a multireligious country, Indonesia faces its own challenges in maintaining interfaith harmony, and social media platforms such as TikTok have become highly dynamic public spaces in shaping public perceptions toward religious figures across different faiths. This study aims to determine how Indonesian netizens perceive the death of Pope Francis, particularly in relation to the value of religious tolerance. The research method employed was qualitative research using a netnographic approach with a descriptive methodology. Primary data was collected through documentation of comments on the Kompas.com TikTok account between April 21 and May 12, 2025. Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing, grounded in the Theory of Planned Behavior. The findings reveal that Indonesian netizens' perceptions fall into three categories: positive, negative, and neutral comments. Positive comments reflect a high level of tolerance, with the majority of Muslim netizens respecting Pope Francis as a symbol of universal humanity. Negative comments reflect a lack of empathy, such as inappropriate jokes. Meanwhile, neutral comments proved to be the most meaningful voices, as they reflect religious moderation alive within the digital space. Overall, this study concludes that the majority of Indonesian netizens, particularly Muslims, possess a high level of tolerance maturity, making humanitarian values a bridge that transcends theological differences, in line with the spirit of Islam rahmatan lil 'alamin. This study is expected to enrich the study of digital communication regarding netizen behavior in responding to sensitive religious issues in the public sphere.
Analisis Semiotika Charles Sanders Peirce terhadap Pesan Dakwah dalam Film Assalamu'laikum Beijing 2: Lost In Ningxia
This study aims to analyze the Islamic preaching messages contained in the film "Assalamu'alaikum Beijing 2: Lost in Ningxia" through Charles Sanders Peirce's semiotic approach. This study employs a qualitative descriptive method with Peirce's triadic model of semiotic analysis, involving three main elements: representamen (sign), object, and interpretant. This approach was chosen because it can reveal layers of meaning hidden behind symbols, gestures, and dialogues in each scene. The focus of the analysis refers to the representation of preaching messages covering three categories: faith (aqidah), morals (akhlak), and sharia. The results show that this film consistently contains preaching messages across these three categories. The faith message is reflected in the understanding of the importance of always relying on and seeking help only from Allah; the moral message is seen through the values of guarding one's gaze, giving charity, and forgiving one another; and the sharia message is apparent in the obligation to cover the aurah, maintaining boundaries in interactions with the opposite sex, and teaching religious knowledge. This study contributes to the development of contemporary preaching studies based on audio-visual media and enriches the treasure of semiotic analysis in Islamic communication studies.
Metode Dakwah Masjid Darussalam Kota Wisata dalam Memberdayakan Masyarakat Sekitar
This study aims to analyze the da'wah methods implemented by Darussalam Mosque Kota Wisata in empowering the surrounding community. This research is motivated by the important role of mosques not only as places of worship but also as centers of social development, education, and community empowerment in modern urban society. This study employed a qualitative approach using field research methods. Data were collected through observation, interviews, and documentation involving mosque administrators, Islamic preachers, social activity coordinators, and surrounding community members. The findings reveal that Darussalam Mosque Kota Wisata applies bil lisan da'wah through religious studies and spiritual guidance, bil hal da'wah through social and charitable activities, as well as educational development programs for young generations through Qur’anic learning and youth mosque activities. These da'wah methods have succeeded in increasing community participation, strengthening social relationships, and fostering social awareness among the surrounding community. This study contributes to the development of Islamic communication and broadcasting studies, particularly regarding community empowerment-based da'wah in modern mosque environments.
Distorsi Simbol Islam dalam Film Horor Thaghut: Analisis Semiotika atas Potensi Stereotip Negatif
The distortion of religious symbols in Indonesian horror films has become an increasingly prevalent phenomenon, including in the film Thaghut, which portrays various Islamic symbols such as prayer (salat), the call to prayer (azan), qibla direction, and religious authority within supernatural narratives. The communication problem addressed is how the process of distorting Islamic symbols in the film potentially shapes negative stereotypes of Islam in public perception. This study aims to analyze the forms of distortion of Islamic symbols in the film Thaghut, reveal the denotative, connotative, and myth meanings based on Roland Barthes' semiotics, and explain how such distortion potentially generates negative stereotypes from Stuart Hall's representation perspective. The research employs a qualitative approach using Roland Barthes' semiotic analysis method focused on five main scenes containing Islamic symbols. The findings reveal that Islamic symbols undergo systematic meaning distortion: the practice of prayer is represented as a moment vulnerable to possession, the azan is depicted as a source of physical suffering, the qibla direction is shown as unstable, and religious authority is constructed as a cult-like and manipulative figure. These representational distortions construct the myth that Islam is identical with irrationality, spiritual instability, and legitimation of extreme practices, potentially reinforcing negative stereotypes against Muslims. The study concludes that horror films not only function as entertainment but also as a medium of meaning production that can distort sacred symbols. The contribution of this study lies in revealing the mechanism of distortion of Islamic symbols in Indonesian horror films through an integrated semiotic approach, as well as providing critical awareness for audiences and media regulators
Makna Dakwah Simbolik dalam Ritual Ziarah di Makam Sunan Gunung Jati : Studi Fenomenologi Peziarah
This study examines the practice of symbolic da’wah in the pilgrimage ritual at the Tomb of Sunan Gunung Jati, Cirebon, with a focus on how pilgrims interpret and construct meanings of symbols. The study aims to analyze pilgrimage ritual symbols as a medium of cultural da’wah communication from a phenomenological perspective. A qualitative phenomenological approach was employed through observation, in-depth interviews, and documentation. Data were collected from five informants consisting of local pilgrims, out-of-town pilgrims, caretakers of the tomb (juru kunci), traders, and tomb managers during the period of January–March 2026.The findings show that symbols such as tahlil, collective prayers, tomb etiquette rules, acts of devotion (khusyuk), and the role of the caretaker are interpreted as media for the internalization of Islamic values in a nonverbal and participatory manner. Social interactions among pilgrims also shape diverse processes of religious meaning-making depending on individual experiences and socio-cultural backgrounds. The study reveals that pilgrimage practices are not only understood as spiritual rituals but also as a space for symbolic da’wah communication embedded within community culture.The novelty of this research lies in its interpretation of pilgrimage as a process of symbolic da’wah communication based on lived social and cultural experiences, rather than merely a religious tradition. Thus, culture has the potential to serve as a contextual and participatory medium of da’wah within Indonesian Muslim society.
Analisis Semiotika Roland Barthes terhadap Pesan Dakwah dalam Film Cinta Dalam Ikhlas
This study aims to analyze the da'wah messages in the film Cinta Dalam Ikhlas using Roland Barthes' semiotic approach. This research is motivated by the growing role of film as an effective communication medium for conveying Islamic values to society. The method used is descriptive qualitative, with data collection techniques through observation and documentation of scenes, dialogues, character expressions, and visual symbols containing da'wah messages. Data analysis is conducted based on Barthes' three levels of meaning: denotation, connotation, and myth. The results show that the film Cinta Dalam Ikhlas contains da'wah messages conveyed through scenes, dialogues, and characters' expressions. At the denotative level, the film portrays the reality of the characters' lives related to romance, family, and life struggles. At the connotative level, it reflects Islamic values such as patience, sincerity, trust in God (tawakal), maintaining good manners, and devotion to parents (birrul walidain). At the myth level, the film represents the ideal concept of a Muslim life based on faith and obedience to God. Based on the findings, moral values (akhlak) are the most prominent messages, particularly patience, sincerity, tawakal, and respect for parents. This research contributes to the development of da'wah communication studies, particularly in the use of semiotic analysis to reveal Islamic messages in film media.
Hybridisasi Dakwah Pesisir Berbasis Digital-Kultural dalam Penguatan Moderasi Beragama di Kecamatan Bancar Tuban
This study is motivated by the challenges of religious outreach in coastal communities, particularly in Bancar District, Tuban, which faces digital disruption, shifts in patterns of religious communication, and the growing potential for polarization of religious understanding in cyberspace. Problems in da’wah communication arise when traditional da’wah approaches fail to adapt to the development of digital media, while digital religious content often lacks the context of local wisdom among coastal communities. This study aims to formulate a model of digital-cultural hybrid da’wah for coastal communities to strengthen religious moderation among maritime communities in Bancar Subdistrict. The method used is a qualitative approach with a field study design. Data collection was conducted through observation, in-depth interviews with religious leaders, majelis taklim administrators, traditional leaders, and coastal communities, as well as documentation of digital da’wah activities in the Bancar region. Data was obtained from 10 informants consisting of 3 local da’is, 1 mosque administrator, 1 traditional leader, and 5 active congregants. The research findings indicate that the hybridization of coastal da’wah is realized through the integration of social media, visual-educational content, and digital platforms with narratives rooted in local traditions, maritime culture, and the values of Ahlussunnah wal Jama’ah as part of a digital-cultural approach. The resulting model encompasses three main components: adaptive digitalization, cultural reinterpretation, and the internalization of moderation. This approach strengthens inclusive, dialogic, and contextual da’wah communication, thereby contributing to increased tolerance, anti-violence attitudes, and national commitment among coastal communities in Bancar Subdistrict. This study concludes that the hybridization of da’wah based on the integration of digital technology and local wisdom holds strategic potential in strengthening a moderate da’wah ecosystem rooted in coastal communities. The contribution of this research lies in the formulation of a conceptual model for the hybridization of coastal da’wah as an innovative approach to strengthening religious moderation in maritime regions, particularly in Bancar Subdistrict, Tuban
Pesan Dakwah dalam Iklan Ramadan BCA: Analisis Semiotika Charles Sanders Peirce
This study aims to examine how religious messages are represented in BCA’s Ramadan advertisements using Charles Sanders Peirce’s semiotic approach. The method employed is qualitative descriptive research, utilizing observation and documentation techniques, specifically watching and analyzing the dialogue and scenes in the advertisements. The research object is the advertisement video titled “Gigih Raih Kemenangan Ramadan Bersama BCA” (Persevere to Achieve Ramadan Victory with BCA), published on digital platforms. The units of analysis in this study are the audio and visual elements consisting of signs, objects, and interpretants in each scene, which are then linked to the categories of da’wah messages: faith (aqidah), Sharia, and ethics (akhlaq). Data were analyzed across six main scenes containing visual and verbal signs with da’wah undertones. The results indicate that each scene in the advertisement contains symbolic meanings that implicitly represent da’wah values. Specifically, the dominant da’wah messages include moral values such as filial piety toward parents, social compassion, the Sharia of fasting, congregational prayer, and Quranic education within the family. These values emerge through simple yet meaningful visual representations of daily life, thereby shaping a contextual religious understanding. The process of semiosis demonstrates that advertisements not only function as promotional media but also contain a spiritual dimension of meaning that can be interpreted by the audience. The contribution of this research lies in reinforcing the perspective that non-religious mass media has the potential to serve as a vehicle for representing da’wah values, while simultaneously enriching semiotics-based visual communication studies in the context of the dissemination of Islamic values.
Peran Media Sosial Instagram dalam Mendukung Event Activation Kalbe Consumer Health Branch Bogor
This study discusses the effectiveness of using Instagram as a digital marketing tool to support event activation activities carried out by Kalbe Consumer Health Branch Bogor. The purpose of this research is to analyze how Instagram contributes to increasing audience engagement, strengthening brand image, and expanding the reach of promotional activities. The research method used is a qualitative descriptive approach through observation, documentation, and analysis of social media content related to Kalbe’s event activations. The results show that Instagram plays a significant role in enhancing public awareness, fostering interactive engagement, and supporting sales performance during event promotions. Moreover, the integration between online activities and offline events creates a consistent and impactful communication strategy. Overall, the use of Instagram has proven to be an effective medium for strengthening brand presence and optimizing marketing communication at Kalbe Consumer Health Branch Bogor
Copyright (c) 2025 Alamtara: Jurnal Komunikasi dan Penyiaran Islam https://creativecommons.org/licenses/by-sa/4.0/
Narasi Kebencian dan Krisis Etika Komunikasi di Media Sosial: Analisis Wacana Dakwah di Tengah Disinformasi Digital
The phenomenon of hate speech narratives on social media reflects an increasingly complex crisis in communication ethics in the digital disinformation era. Dakwah, which should be a means of moral education, is now often trapped in polarizing rhetoric that narrows the space for religious dialog. This research aims to analyze the construction of hate narratives in digital preaching discourse and examine their relationship to the crisis of communication ethics amidst the flow of disinformation. Using a descriptive qualitative approach with Fairclough's Critical Discourse Analysis (CDA) method, this study analyzes the content of religious sermons on the YouTube, X (Twitter), and TikTok platforms that feature hate speech and ideological bias. The research findings indicate that disinformation serves as the primary trigger for the emergence of hate narratives, which then exacerbate the crisis of communication ethics in the digital preaching space. Confrontational da'wah language tends to create a moral dichotomy between "us" and "them," strengthen social polarization, and weaken the principle of tabligh bil hikmah (preaching with wisdom). However, digital preaching also has the potential to be an instrument of moral restoration when managed with the values of rahmatan lil 'alamin, which emphasize empathy, honesty, and social responsibility. This research confirms that digital communication ethics literacy and the application of discourse ethics principles are essential foundations for building a civilized and inclusive da'wah space in the era of global disinformation
Analisis Wacana Kritis Van Dijk terhadap Pesan Moral dalam Web Series Bidaah
This study analyzes the moral messages presented in the web series Bidaah using Teun A. Van Dijk’s Critical Discourse Analysis model. The research problem arises from the growing presence of distorted religious representations in digital media, which increasingly shape public perceptions of religious authority. The study aims to reveal how meaning is constructed through textual structures, the social cognition of the film’s creators, and the broader social context surrounding the production of Bidaah. The research method involves direct observation of the series, systematic documentation of its narrative and visual elements, and a review of relevant literature. The findings show that Bidaah conveys strong moral messages about the misuse of religion, the exercise of power, and the importance of critically pursuing truth. At the textual level, the film highlights the tension between dogma and common sense through the depiction of character conflicts. At the level of social cognition, it reflects the creators’ intention to encourage viewers to think critically about the legitimacy of religious authority. At the contextual level, the series mirrors ongoing issues of religious manipulation in contemporary society. The study concludes that Bidaah functions not only as entertainment but also as an educational medium that promotes a rational and humanistic understanding of religion. The contribution of this research lies in mapping the structure of moral messages in digital media content and demonstrating the usefulness of Van Dijk’s discourse analysis model for examining religious representation in popular culture.
Dinamika Interaksi Publik pada Isu Sosial Viral di Media Sosial: Studi Wacana di Instagram dan X
This study aims to analyze public interaction patterns within the dynamics of opinion wars on viral social issues in 2025, using Instagram and X (Twitter) as case studies. Viral phenomena are understood as arenas of meaning production and exchange, where users respond through comments, reposts, and hashtag participation. This research employs a qualitative method with a discourse analysis approach to explore message construction, interaction patterns, and public opinion orientation. Symbolic Interaction Theory is used to explain how meanings are created and negotiated among users, while the Spiral of Silence Theory is applied to understand the tendency of users to support or withhold opinions based on the dominance of the majority opinion in digital spaces. Data were collected through the documentation of 250 viral posts on Instagram and X, as well as an analysis of over 10,000 comments and 1,500 retweets between January and April 2025, during the peak period of viral issue visibility. The findings indicate that opinion wars are driven not only by ideological differences but also by algorithmic mechanisms that amplify the visibility of specific messages. Public interactions tend to form two dominant camps that reinforce their narratives through comments, retweets, and symbolic support. It was also found that users with minority opinions are more likely to remain silent or migrate to closed discussion spaces, such as WhatsApp groups or Instagram’s Close Friends feature. This study concludes that opinion wars on social media are communicative processes influenced by symbolic meaning, social pressure, and algorithmic amplification, which may exacerbate social polarization. The findings provide deeper insights into the dynamics of public opinion formation and the impact of algorithms on digital communication in the 2025 social media environment.
Pesantren dalam Bayang-Bayang Hegemoni Media: Analisis Kritis atas Framing Tayangan Xpose Uncensored di Trans7 terhadap Pondok Pesantren Lirboyo
This study analyzes the representation of Pondok Pesantren Lirboyo in the Xpose Uncensored broadcast on Trans7, which sparked controversy among the public and religious institutions. Using framing analysis and the theory of hegemony, this research aims to explore how the media frames pesantren as an object of spectacle and the values produced through such representations. The results show that the broadcast depicted pesantren from a negative and sensationalist perspective, highlighting certain aspects of the life of santri considered unusual. Moreover, the media framing created a dichotomy between "modernity" and "pesantren tradition," implicitly undermining the spiritual values within pesantren. The reactions to this broadcast reflect the resistance of the pesantren community, criticizing and responding to the media framing through various channels, including boycott campaigns and legal interventions. This study contributes to understanding the power dynamics in the representation of religion in mass media and the importance of media literacy and broadcast regulations that are more sensitive to diversity. The practical implications of this research include the need to strengthen regulations that protect religious institutions from media exploitation
Strategi Pemasaran Vitoza Madu Pahit di Tiktok melalui Konten Komedi Situasional
Previous studies on comedic content on TikTok have generally focused on its impact on audience engagement, while research examining the content production process as a marketing strategy remains limited. This study aims to analyze the production process of situational comedy content as a marketing strategy for Vitoza Madu Pahit on TikTok. A qualitative descriptive approach was employed through field observation, active participation, interviews, and literature review. The findings indicate that the production of situational comedy content is carried out through structured yet adaptive stages of pre-production, production, and post-production in response to digital trends. The success of the marketing strategy is influenced by internal factors such as teamwork, communication, and leadership, as well as external factors including social media trends and audience responses. This study highlights the importance of the creative content production process as a strategic element in social media–based digital marketing.
Dakwah Digital di Tiktok: Analisis Self-Regulatio dan Pesan Mindfulness dalam Mewjudkan Ketenagan Diri
This study analyzes the communication strategies of Islamic preaching on TikTok in responding to the challenges of digital anxiety among the younger generation. The main focus of the study is the exploration of the casual (chill) style of preaching and self-regulation techniques as an effort to create calm in the audience. It uses qualitative methods with a content analysis design on 80 popular Islamic preaching videos (2023–2025) and in-depth interviews with 10 informants (aged 18–30). Theoretically, this study integrates Maslow's Hierarchy of Needs Theory, specifically the levels of safety and self-actualization needs as a framework for interpreting the effects of content. The results show that the chill style, through an empathetic approach and friendly visuals, combined with self-regulation instructions (reflective pauses and breathing techniques), is proven effective in reducing momentary anxiety scores and increasing audience relaxation. The success of this strategy is indicated by an increase in the audience's ability to manage negative emotions after consuming the content. The limitations of this study lie in the duration of the calming effect, which is temporary and highly dependent on user personalization algorithms. This study recommends the integration of health literacy
Representasi Penyimpangan Agama dalam Web Series Bidaah
Web series, also known as web series, are a rapidly growing form of digital media. One phenomenal web series that has captured public attention is the Malaysian web series "Bidaah." This web series became a trending topic due to its depiction of religious deviations and achieved 2.5 billion views in a relatively short period of time, from March 6 to April 6, 2025. This study aims to uncover the symbolic meanings and hidden messages related to the religious deviation practices contained in the series. This research also used qualitative methods with an interpretive approach. The data sources were all scenes in the Bidaah web series, from episodes 1 to 13, that contain symbols of religious deviation. Data analysis employed Roland Barthes' semiotic analysis, which distinguishes between denotative, connotative, and mythical meanings. The results show that the Bidaah series depicts various deviant practices that manipulate religious symbols and legitimacy as a means of social control, reflecting authoritarian domination and oppression in the religious sphere. This study provides important insights into the complexities of religious abuse in digital media and emphasizes the need for critical awareness and strengthened religious education to prevent such abuse.
Pendekatan Tarhīb dalam Dakwah Buya Yahya: Analisis Teori Behaviorisme
This study aims to analyze the structure of threats (tahrib) in Buya Yahya's lecture entitled “Ngeri! Ancaman & Hukuman Meninggalkan Sholat Menurut Jumhur Ulama” (Terrifying! Threats & Punishments for Abandoning Prayer According to the Majority of Scholars) as a punishment stimulus in the behaviorist framework. The method used in this study is qualitative with a literature review approach. Data was obtained through Buya Yahya's sermons accessed via his official YouTube channel and other supporting literature related to the concept of tahrib, behaviorism theory, and the psychology of preaching. The results of the study show that Buya Yahya's sermons form a stimulus-response pattern in line with the principles of behaviorism, where tarhīb and punishment function as educational tools with the hope of shaping religious behavior in accordance with Islamic values
Framing Gerakan Islam Urban dalam Perspektif Komunikasi Islam: Studi Komparasi Teori Sosial Menurut Charles Tilly, Alberto Melucci, Olivier Roy dan Asef Bayat
This research is based on the increasingly complex socio-religious reality in the era of urbanization and globalization, when Islamic movements are no longer merely understood as spiritual expressions, but also as social phenomena that shape collective identity, solidarity, and new patterns of interaction in the public sphere. The focus of this study is to examine how the social theories developed by Charles Tilly, Alberto Melucci, Olivier Roy, and Asef Bayat are able to frame the dynamics of contemporary Islamic movements, particularly in the context of urban societies and global change. Through a descriptive qualitative approach based on literature studies, data was collected from primary and secondary sources, then analyzed using Robert N. Entman's framing model. This analysis covers four main dimensions, namely problem definition, cause tracing, moral assessment, and solutions offered from the theoretical frameworks of the four thinkers. The results of the study show that Tilly's theory of mobilization and collective action repertoire, Melucci's concept of collective identity, Roy's idea of the de-territorialization of religion, and Bayat's idea of post-Islamism complement each other in explaining the process of transformation of Islamic movements that are increasingly adaptive, pragmatic, and transnational in nature. The findings of this study confirm that urban Islamic movements are not only a reaction to modernity, but also an active effort to construct meaning, legitimacy, and social strategies amid the tide of global change. The main contribution of this study lies in enriching the theoretical framework regarding Islamic social movements, while also providing practical implications for strengthening moderation, developing cross-identity dialogue, and formulating public policies that are more sensitive to contemporary religious dynamics.
Simbolisme #bravepink dan #herogreen dalam Kerangka COLOR-BASED ACTIVISM di Era Media Sosial
This study examines the use of the color symbols #bravepink and #herogreen in Indonesian digital demonstrations after August 25, 2025, as a form of affect-based digital activism. The research aims to analyze how these symbols are interpreted, mobilized, and employed to build collective solidarity on social media. Using a case study design with purposive sampling, the study includes 212 public accounts on Twitter/X, Instagram, TikTok, and Facebook that met the criteria of interaction level and hashtag use. Data were collected through BrandMention and Talkwalker and analyzed using Kress and van Leeuwen’s social semiotics. The results show that #bravepink demonstrated higher viral reach, while #herogreen achieved stronger public acceptance and moral value associations. Both symbols generated high emotional engagement, particularly among young women. These findings highlight color as a primary medium in digital emotional politics and propose color-based activism as a theoretical contribution for understanding visual symbols in contemporary social movements.
Konten Dakwah Digital di Media Baru dalam Menghadapi Budaya Hedonisme: Perspektif Dakwah Kontemporer
This study discusses digital da'wah content that is developing in new media as a response to the culture of hedonism, using a contemporary da'wah approach.. The culture of hedonism in digital media is no longer merely about pursuing personal pleasure, but has transformed into a culture of self-image, commodification of happiness, and social recognition based on digital numbers. The purpose of this study is to analyze the characteristics of the hedonistic culture that is developing in the new media ecosystem and to evaluate forms of digital da'wah content that are responsive to this phenomenon. Using a qualitative approach and library research methods, this study utilizes scientific literature sources, contemporary da'wah theory, new media theory, and hedonistic culture theory as analytical tools. The analysis technique is carried out thematically through the stages of issue categorization, theory synthesis, and critical interpretation. The results of the study indicate that the culture of hedonism in new media has three main characteristics: extreme visualization of a consumptive lifestyle, commodification of self-image as a source of happiness, and digital existence as a benchmark for social value. Responding to this, digital da'wah content has developed in three forms: (1) aesthetic narrative-visual to attract emotion and attention; (2) communicative and concise da'wah microlearning; and (3) reflective-critical content that challenges the culture of showing off and builds spiritual awareness. The implications of this research show that digital da'wah needs to play a strategic role not only as a conventional da'wah medium, but also as a counter-cultural space that presents alternative values to the dominance of hedonistic culture in the digital space.
Strategi Dakwah Digital Ustadz Abdul Somad: Sintesis Literatur tentang Strategi Konten, Multiplatform, dan Keterlibatan Audiens
The effectiveness of Islamic religious propagation in the digital era requires adaptive and measurable communication strategies. This research aims to analyze Ustadz Abdul Somad's preaching strategy in enhancing the effectiveness of religious propagation through digital media utilization. The research method uses a qualitative approach with library research on various scientific literature, academic articles, and digital documentation. The results show that Ustadz Abdul Somad implements five main strategies: (1) content segmentation based on audience needs, (2) optimization of social media platform algorithms, (3) personalization of communication style with simple and contextual language, (4) consistency of content publication schedule, and (5) building two-way interaction with the audience. The effectiveness of the strategy is proven by high engagement rates and reach of millions of followers across platforms. The contribution of this research provides a digital preaching strategy model that can be adopted by preachers in optimizing religious propagation in the digital era
“Typing Ganteng” sebagai Representasi Personal Branding dan Strategi Komunikasi Interpersonal Generasi Z di Ruang Digital
This study explores the phenomenon of Typing Ganteng, a digital typing style characterized by politeness, clarity, and aesthetic appeal, as a form of interpersonal communication and personal branding among Generation Z. Grounded in interpersonal communication theory and digital identity discourse, the research applies a qualitative phenomenological approach to investigate how Generation Z constructs and manages impressions through text-based communication. Data were collected from 15–20 participants via in-depth interviews, digital conversation analysis, and online observations. The findings reveal that Typing Ganteng serves as a strategic tool for impression management, helping users convey a friendly and trustworthy persona. This style also reflects broader digital cultural norms, including gender-neutral politeness and communication consistency across platforms. The study contributes to communication scholarship by positioning text as a performative medium for identity expression. Ultimately, Typing Ganteng is not merely a stylistic trend but a deliberate interpersonal strategy shaped by the expectations of digital culture.
Transparansi dalam Komunikasi Public Relations: Analisis Kasus Penolakan Tawaran Buzzer Oleh Jerome Polin
This article discusses the significance of transparency in public relations communication through a case study of Jerome Polin, a well-known Indonesian content creator who publicly refused a government offer to act as a paid “buzzer” for IDR 150 million. This research aims to analyze how transparency serves as an ethical communication practice and a strategic approach to building public trust in the digital era. The study employs a qualitative descriptive method using a case study approach, with data collected from online news portals and social media posts by Jerome Polin between August and October 2025. The results show that transparent communication enhances personal credibility, encourages public dialogue on ethical issues, and fosters media literacy about opinion manipulation. However, transparency also brings challenges, such as public skepticism toward evidence authenticity and accusations of self-promotion. The study concludes that transparency, when combined with accountability and two-way communication, strengthens credibility and public trust while countering manipulative communication practices. Recommendations for standards and openness in public relations to maintain integrity and long-term reputation in digital communication.
Dari Pelecehan menjadi Stigma: Normalisasi Kekerasan Patriarki dalam “Women from Rote Island”
This study explores the representation of patriarchy in the film Women from Rote Island using a qualitative approach with Roland Barthes’s semiotic analysis. This approach was chosen because it enables the researcher to uncover symbolic meanings, cultural values, and gender ideologies embedded in the audiovisual text. Primary data consist of the film itself, analyzed through elements such as dialogue, gestures, facial expressions, costumes, setting, props, cinematography, and narrative plot. Secondary data include books, journal articles, film reviews, and literature on semiotics, gender, and media. Data were collected through documentary observation (repeated screenings, transcription of key dialogues, and relevant screenshots) and literature review. Analysis followed Barthes’s three stages: denotation, connotation, and myth. The findings reveal that patriarchy operates through harassment, objectification, stigma, and social neglect, which normalize violence and shift blame onto women (victim blaming). The film articulates moral imperatives such as: ending victim blaming, reinterpreting customary law as protection of dignity, fostering empathetic masculinities, ensuring safe public spaces, dismantling stigma as a silencing tool, and demanding state and law enforcement support for survivors. Thus, Women from Rote Island not only exposes the wounds of patriarchy but also conveys an ethical call for protection and the construction of a just and gender-equal culture.
Peran Media Sosial dalam Pembentukan Opini Publik: Studi Kasus Pengguna Instagram
The rapid development of social media has significantly transformed communication patterns within society, particularly in the formation of public opinion. This study aims to analyze the role of social media—specifically Instagram—in shaping public opinion through patterns of interaction, information dissemination, and meaning construction in digital spaces. Using a literature review method, this research examines theoretical and empirical findings related to political communication, social media user behavior, and the mechanisms by which public opinion is formed in the digital era. The findings indicate that Instagram functions not only as a visual-sharing platform but also as a discursive arena that influences users’ perceptions through algorithms, viral content, and the role of influencers as opinion shapers. The study further reveals that users tend to form opinions based on repeated exposure, group value alignment, and perceived credibility constructed within online communities. This study concludes that Instagram plays a strategic and complex role in shaping public opinion due to the interplay of technology, digital culture, and user communication behavior. The contribution of this research lies in mapping key factors involved in public opinion formation on social media and emphasizing the importance of digital literacy in minimizing information distortion.
Menjaga Ruang Siar Publik: Strategi KPID Jawa Timur dalam Menegakkan Nilai-Nilai Islam dan Budaya Lokal Melalui P3SPS
The Regional Indonesian Broadcasting Commission (KPID) of East Java is an independent institution responsible for ensuring that broadcasting institutions adhere to the Broadcasting Code of Conduct and the Broadcast Program Standards (P3SPS). This study aims to explain the strategies of KPID East Java in maintaining the public broadcasting space based on Islamic values and local cultural wisdom through the implementation of P3SPS principles. Using a qualitative descriptive method through in-depth interviews, observations, and documentation, the findings reveal that KPID’s monitoring strategy follows the PDCA (Plan–Do–Check–Act) quality management model integrated with Islamic ethical values and East Javanese cultural wisdom. This approach enables systematic and adaptive supervision in response to digital broadcasting developments while upholding public morality. Challenges remain, such as limited human resources and ineffective sanction regulations. The study highlights the importance of integrating Islamic values and local culture in broadcasting supervision to sustain a healthy and civilized public sphere
Pergeseran Kepercayaan Media dan Pembentukan Opini di Kalangan Generasi Muda Indonesia
Dominasi media alternatif digital telah mengubah lanskap konsumsi informasi generasi muda Indonesia. Padahal, kajian sebelumnya masih menjebak diri pada dikotomi media lama-baru, tanpa membandingkan secara empiris tingkat kepercayaan generasi muda terhadap media alternatif dan media mainstream pada subjek yang sama—sebuah kekosongan yang nyata dalam konteks mahasiswa Indonesia. Penelitian ini menyelidiki pergeseran kepercayaan media dan pembentukan opini di kalangan Generasi Z Indonesia (18-30 tahun). Menggunakan desain survei dengan pertanyaan terbuka (survey-dominant design) pada 51 mahasiswa Komunikasi UIN Tulungagung yang dipilih secara acak, data dikumpulkan melalui kuesioner semi-terstruktur. Temuan utama mengungkap: (1) Media sosial (Instagram, TikTok, Twitter) menjadi saluran primer (78,4%) dengan frekuensi akses media alternatif (86,3% sering/sangat sering) jauh melampaui media mainstream (70,6% kadang/jarang); (2) Kepercayaan pada media alternatif (47,1%) lebih tinggi daripada mainstream (25,5%), didorong persepsi kebebasan ekspresi (60,8%) dan kecepatan update (54,9%), sementara distrust terhadap mainstream dipicu intervensi pemilik modal (72,5%) dan keterikatan politik (56,9%); (3) Media alternatif memiliki pengaruh lebih kuat (35,3% sangat memengaruhi) terhadap pembentukan opini sosio-politik dibandingkan mainstream (31,4%), terutama dalam memobilisasi gerakan sosial (68,6% terlibat, 74,5% dipicu alternatif); (4) Terjadi paradoks literasi digital: 92,2% percaya diri bernavigasi digital tetapi hanya 31,4% rutin verifikasi konten dan 49% kesulitan membedakan fakta-opini; (5) Fragmentasi ruang informasi ditandai echo chambers (63%) dan filter bubbles (32%). Penelitian ini menegaskan urgensi penguatan literasi media kritis dan regulasi ko-adaptif untuk menjaga ekosistem informasi deliberatif bagi demokrasi digital Indonesia.
Strategi Komunikasi Persuasif dalam Media Dakwah: Kontribusinya terhadap Peningkatan Pemahaman Pendidikan Agama Islam
This study aims to analyze the persuasive communication strategies used in da'wah media and their contribution to enhancing the understanding of Islamic Religious Education. In the context of the growing use of digital media as a means of da'wah, the right communication approach becomes key to effectively conveying religious messages. This research employs a descriptive qualitative method, with data collected through observation, interviews, and document studies on several digital da'wah platforms such as YouTube, Islamic podcasts, and social media. The findings reveal that the use of persuasive elements—such as the credibility of the preacher, communicative language style, and the use of emotional narratives—can increase the appeal of da'wah messages and encourage the audience to understand and internalize the values of Islamic Religious Education. These findings indicate that appropriate persuasive communication strategies in da'wah media play a significant role in supporting the effectiveness of Islamic Religious Education learning, particularly in shaping a more contextual and relevant understanding for the digital generation.
McDonaldisasi Islam: Potret Keberagamaan Muslim Kontemporer
This article explores the phenomenon of the McDonaldization of Islam as a transformation of religious expression within contemporary Muslim societies, driven by technological capitalism and global cultural industries. Employing a qualitative approach and critical discourse analysis, the study reveals how digital da’wah practices are commodified and instrumentalized through mechanisms such as viral content, simulation, and performativity—mirroring the logic of the fast-food industry. This trend not only signifies a shift in the meaning and function of da’wah but also reflects the ideological hegemony of digital capitalism over religious practices. In this context, ideological critique is essential to reconstruct the prophetic foundations of Islamic preaching. The study highlights the urgency of multidisciplinary approaches in understanding the dynamics of digital religious communication and underscores the need for resistance against the distortion of spiritual values under the forces of global cultural capitalism.