Analisis Strategi Bauran Pemasaran Kripik Usus Ramadhan Pada Masa Pandemi Covid-19

  • S. Hikmah Jamil, Ainur Rofiqoh, Melly Wildani Institut ilmu Keislaman Annuqayah Sumenep, Indonesia
Keywords: Marketing Mix Strategy, Product, Covid-19 Pandemic

Abstract

The purpose of the study was to find out the marketing mix strategy carried out by the Ramdhan intestine chips business during the covid-19 pandemic. The COVID-19 pandemic has had a profound impact on various fields. Both health, politics, education, and economy. During the COVID-19 pandemic, it has had an impact on small and large scale businesses. Many workers have been laid off or laid off as a result of declining purchases by consumers. This research approach uses a qualitative descriptive method. From this research, it can be concluded that although the covid-19 pandemic also has an impact on the Ramadhan intestine chips business, this business can still survive and even increase sales by implementing a marketing mix strategy which consists of 4 marketing mix variables, namely product, price, promotion.

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Published
2021-12-07
How to Cite
Ainur Rofiqoh, Melly Wildani, S. H. J. (2021). Analisis Strategi Bauran Pemasaran Kripik Usus Ramadhan Pada Masa Pandemi Covid-19. Al-Musthofa: Journal of Sharia Economics, 4(2), 120-128. Retrieved from https://ejournal.iai-tabah.ac.id/index.php/musthofa/article/view/732