Al-Musthofa: Journal of Sharia Economics

Strategi Untuk Meningkatkan Investor Saham Bermodal Sampah

Anna Putri Syafitri — 2020-06-16

As SALAM Product Promotion Strategy at the Islamic Investment Gallery Faculty of Economics and Islamic Business UIN Sunan Ampel Surabaya is advertising, direct marketing, internet marketing, public relations and publications/public relations, sales promotion and direct sales. Meanwhile, Efforts to Make Students as Trash Capital Investors in the As SALAM Product Promotion Strategy at the Islamic Investment Gallery of the Faculty of Economics and Islamic Business UIN Sunan Ampel Surabaya are collaborating in expanding networks and planning promotional strategies for As SALAM going forward. And efforts to develop and maintain As SALAM products with a defensive strategy, a develop strategy and an intensive strategy, these three strategies are selected in order to realize the objectives of the promotion that has been carried out, after that carry out the promotion strategy in accordance with the promotional mix elements .

Inovasi Produk Halal Pada Islamic Microfianance Institutions Dalam Mendukung Inklusi Keuangan Untuk Memenuhi Kebutuhan UMKM dan Milenial

Eny Latifah — 2020-06-16

The purpose of this study was to find out what innovation products existed in Non-Bank Islamic Financial Services Institutions in the Sunan Drajat Lamongan Islamic Boarding School Cooperative in supporting financial inclusion to meet the needs of MSMEs and Millennials. The results of this study are the Sunan Drajat Islamic Boarding School Cooperative having innovative halal products in the form of cash waqf savings, walimah savings, pregnant mother savings, santripreneur savings, education savings, umrah savings, rihlah savings, mudharabah savings, sholeh children savings, old age savings fulfill millennial and MSME needs to support financial inclusion. The above products are able to meet the needs of millennials and MSMEs with various facilities they have as a form of encouragement in increasing financial inclusion.

Pengaruh Gaya Hidup, Religiusitas, Impulsif Buying, Hedonisme, dan Harga Terhadap Keputusan Pembelian Di Online Store Media Sosial Dengan Self Control Sebagai Variabel Intervening

Intan Ayu — 2020-06-16

This study uses quantitative research, the aim is to determine the influence of lifestyle, religiosity, impulsive buying, hedonism and price on purchasing decisions in social media online stores with self-control as an intervening variable. The sample used in this study was 60 students from the undergraduate student population of Islamic Economics UIN Sunan Ampel and S1 Islamic Economics UNAIR Surabaya. The analysis used in this study is Partial Least Square (PLS) with the smartPLS 3.0 application. The results of this study indicate that religiosity, impulsive buying, hedonism have a positive effect on purchasing decisions. Meanwhile, self-control, lifestyle and prices have a negative effect on purchasing decisions. Furthermore, the variables of religiosity, impulsive buying, hedonism and price have a positive effect on self-control. Meanwhile, lifestyle variables have a negative effect.

Mekanisme Fundraising Dana Zakat, Infaq, dan Shadaqah Di Griya Derma Fakultas Ekonomi Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Ma’rifatuz Zakiah — 2020-06-16

Griya Derma ZISWAF Laboratory as an institution that manages zakat, infaq, shadaqah, and waqf cannot be separated from the name of Fundraising. So d need fundraising. Funding is an effort to collect, seek, and campaign to obtain funding in the form of money or outrage. This paper aims to find out: 1) Fundraising mechanisms for zakat, infaq and shadaqah funds at Griya Derma FEBI UIN Sunan Ampel Surabaya; 2) What are the weaknesses and advantages of zakat, infaq and Shadaqah fundraising at Griya Derma FEBI UIN Sunan Ampel Surabaya. The author uses interview techniques to obtain a number of data which is then analyzed the data. The findings in this paper include: 1) Fundraising Mechanism for Zakat Infaq Fund and Shadaqah The Amil Zakat Institution (LAZ) is a zakat management institution established by the community and confirmed by the government to collect, distribute and utilize zakat in accordance with religious provisions. Functions and roles, Griya Derma functions as an institution that manages zakat, Infaq and shadaqah (ZIS) funds which aim to collect people's funds, and then distribute them to people in need. Griya Derma provides zakat collection services to donors with a variety of service options, one of which is through jungut officers (collectors). 2) Seeing the advantages that exist in Griya Derma which divides jungut based on the location of the donors so that no donors are missed, so funds can be collected maximally. This kind of zoning strategy can provide satisfaction to donors. So that all donors do not turn to other institutions. Because the Fundraising Division uses the services of jungut which every month takes donations directly to lecturers, students, and the general public. Fundraising is a proactive and convincing activity, imagination and creativity, as well as friendship and trust. Fundraising activities are very important for social institutions or organizations to carry out activities carried out by these social institutions or organizations.

Manajemen Pemasaran Pada Bank Sampah Syariah Secara Bertahap, Berkesinambungan dan Sistematis

Hidayatul Fajriya — 2020-06-16

The purpose of this study is to find out the marketing management in the Islamic Garbage Trash Bank (BSS) FEBI UINSA with all the obstacles.

The research method used is qualitative research with a descriptive approach using triangulation of data in gathering information relating to marketing management of the Trash Bank with marketing managerial respondents from the Sharia Trash Bank.

The results of the research are marketing management at the FEBI UINSA Sharia Trash Bank, namely by dividing into 3 stages namely long-term, medium-term and short-term in carrying out marketing strategies for the development of Sharia Trash Banks (BSS). Besides using promotional activities through socialization, BSS FEBI UINSA also conducts promotional activities through online and offline media. The marketing management of the Islamic Garbage Bank is still limited to the internal area of FEBI UINSA, but does not rule out the possibility of developing it to external areas.