Dafina Ainani Zahra, Dzatan Nitoqoin, Khoirun Niam, Iksan Kamil Sahri. The Digitalization of Shame (Al-Hayā’): Discourse Analysis and Reception of the ‘Velocity’ Meme in Islamic Preaching on Tiktok. Madinah.JSI. 2026;13(1):148-159. doi:10.58518/madinah.v13i1.4440