Analisis Perubahan Sosial Budaya di Masyarakat Pesisir: Faktor-Faktor Modernisasi dan Urbanisasi
Social and cultural changes in the coastal community significantly influenced by factors of modernization and urbanization. This study aims to analyze the mechanisms of social and cultural change, the resulting impacts, and the adaptive efforts of the coastal community in facing these dynamics. The method used is qualitative with a descriptive approach, involving in-depth interviews with community leaders and social change agents, as well as secondary data collection through related literature studies. The findings reveal that modernization brings fundamental changes in livelihoods through job diversification, shifts in social interaction patterns from collectivism to individualism, and the transition of traditional cultural values toward modern values emphasizing materialism and education. Urbanization introduces demographic variations and new cultural values that affect social patterns in the coastal community. On the other hand, access to education and technology is increasing, but pressures on natural resource management and local cultural identity are intensifying due to environmental degradation and the influx of urban culture. This study underscores the importance of a balanced and sustainable approach to managing social and cultural change, alongside the preservation of local culture, to achieve inclusive and harmonious social development in coastal areas
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