Optimalisasi Dakwah Digital di Lingkungan Pesantren Putri: Studi Kasus Pemanfaatan Instagram sebagai Media Dakwah

Published: 2025-10-25
Keywords: digital da’wah, female pesantren, Instagram, strategy, digital literacy
Creative Commons BY-SA
This study aims to analyze the digital da'wah strategies implemented by da'wah media accounts in conveying Islamic messages and formulate steps to optimize their use as da'wah media in female Islamic boarding schools. This study uses a qualitative approach with a case study method. Data were collected through observation, in-depth interviews, and documentation of account managers and activities. Data analysis was conducted descriptively qualitatively with stages of reduction, presentation, and drawing conclusions verified through triangulation of sources and techniques. The results show that the digital da'wah strategy on da'wah media accounts includes four stages of the Circular Model of Social Media: share, optimize, manage, and engage. The share stage is effective through the use of feed, story, and reels features in conveying gentle and educational Islamic messages. However, the optimize and manage stages are still unstructured, and the engage stage does not utilize interactive features such as live and Q&A. This study contributes to enriching the study of digital da'wah based on female Islamic boarding school communities and the importance of content management and digital literacy in Islamic boarding schools.
Keywords: digital da’wah, female pesantren, Instagram, strategy, digital literacy
How to Cite
Optimalisasi Dakwah Digital di Lingkungan Pesantren Putri: Studi Kasus Pemanfaatan Instagram sebagai Media Dakwah. (2025). PASIR: Jurnal Pusat Studi Islam Pesisir, 1(1), 46-56. https://ejournal.iai-tabah.ac.id/pasir/article/view/4208

Rizky Irawan

Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia

Intihaul Khiyaroh

Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia

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