Strategi Komunikasi Persuasif dalam Media Dakwah: Kontribusinya terhadap Peningkatan Pemahaman Pendidikan Agama Islam
This study aims to analyze the persuasive communication strategies used in da'wah media and their contribution to enhancing the understanding of Islamic Religious Education. In the context of the growing use of digital media as a means of da'wah, the right communication approach becomes key to effectively conveying religious messages. This research employs a descriptive qualitative method, with data collected through observation, interviews, and document studies on several digital da'wah platforms such as YouTube, Islamic podcasts, and social media. The findings reveal that the use of persuasive elements—such as the credibility of the preacher, communicative language style, and the use of emotional narratives—can increase the appeal of da'wah messages and encourage the audience to understand and internalize the values of Islamic Religious Education. These findings indicate that appropriate persuasive communication strategies in da'wah media play a significant role in supporting the effectiveness of Islamic Religious Education learning, particularly in shaping a more contextual and relevant understanding for the digital generation.
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