Analisis Masyarakat Konsumsi: Komodifikasi Jomblo Melalui Speed Dating

Penulis

  • Intihaul Khiyaroh Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia

DOI:

https://doi.org/10.58518/alamtara.v5i1.856

Kata Kunci:

Consumption Society,, Singles Commodification,, Speed Dating Application

Abstrak

The definition of single is interpreted as a title that some people consider acurse for those who do not have a partner. In this era of digital development, global capitalism is using it to take advantage of the singles title by creating dating applications. The consumption style, which is guided by advertising in global capitalism, has in fact created a consumer society that consumes, which seems to be the "cash cow" of the capitalists. By visiting the application and then paying for dating fees and so on, it makes the singles as consumers who actually do not really need the application.

Referensi

Baudrillard, J.P.1970. La Societe de Consommation, penerj. Wahyunto, 2009, dalam Masyarakat Konsumsi, cet. ke-3, Yogyakarta. Kreasi Wacana.

Du Gay, Paul, et al.1997. Doing Cultural Studies. The Story of Sony Walkman. Culture, Media, and Identities. London. Sage Publications.

Hitmansystem.com/tentang Jogja.tribunnews.com/2015/11/06/buat-jomblo-yuk-ikut-speed-date?page=2

Vemale.com/hot-event/49208-tiga-pasang-hati-berhasil-disatukan-oleh-vemale-com-melalui-speed-dating.html

Unduhan

Diterbitkan

2021-06-30

Terbitan

Vol 5 No 1 (2021): Alamtara: Jurnal Komunikasi dan Penyiaran Islam

Bagian

Articles

Lisensi

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Cara Mengutip

Khiyaroh, I. . (2021). Analisis Masyarakat Konsumsi: Komodifikasi Jomblo Melalui Speed Dating. ALAMTARA, 5(1), 77-84. https://doi.org/10.58518/alamtara.v5i1.856