Penerapan Fungsi Manajemen Dakwah oleh Komunitas Dai Milenial dalam Berdakwah Melalui Media Sosial Dikalangan Generasi Muda
This study aims to analyze the implementation of da'wah management functions by the Millennial Da'i Community in delivering religious messages to the younger generation through social media. With the rapid advancement of technology and social media, young people are now more frequently exposed to entertainment content than to religious messages. This research highlights how the four key functions of da'wah management—planning, organizing, actuating, and controlling—are applied by the Millennial Da'i Community to create a positive impact in digital-based da'wah. A descriptive qualitative approach was employed, with data collected through interviews, observations, and documentation. The findings reveal that the community has successfully optimized the use of platforms such as Zoom, Instagram, and WhatsApp to reach a broader audience, particularly among youth. The planning process is carried out carefully, with relevant material selection, efficient organization, and interactive implementation of da'wah activities. Evaluation and monitoring are conducted to improve the quality of future programs. The use of social media has proven effective in enhancing da'wah outreach, supported by strategic planning, well-structured organization, and engaging delivery. However, challenges remain, particularly in terms of limited socialization and visibility of activities. To address this, the community has implemented solutions such as strengthening outreach strategies, enhancing the capacity of its members, and collaborating with other communities or organizations. The tangible impact of applying digital-based da'wah management is evident in the community’s ability to engage a wider and more diverse audience, while also increasing youth participation in religious activities. This study contributes to the development of a more adaptive and relevant da'wah management model for today’s digital audience.
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