Peran Media Sosial dalam Pembentukan Opini Publik: Studi Kasus Pengguna Instagram
The rapid development of social media has significantly transformed communication patterns within society, particularly in the formation of public opinion. This study aims to analyze the role of social media—specifically Instagram—in shaping public opinion through patterns of interaction, information dissemination, and meaning construction in digital spaces. Using a literature review method, this research examines theoretical and empirical findings related to political communication, social media user behavior, and the mechanisms by which public opinion is formed in the digital era. The findings indicate that Instagram functions not only as a visual-sharing platform but also as a discursive arena that influences users’ perceptions through algorithms, viral content, and the role of influencers as opinion shapers. The study further reveals that users tend to form opinions based on repeated exposure, group value alignment, and perceived credibility constructed within online communities. This study concludes that Instagram plays a strategic and complex role in shaping public opinion due to the interplay of technology, digital culture, and user communication behavior. The contribution of this research lies in mapping key factors involved in public opinion formation on social media and emphasizing the importance of digital literacy in minimizing information distortion.
Apriadi, D., & Nurwulandari, E. (2021). Visual Persuasion in Digital Political Campaigns on Instagram. Jurnal Komunikasi Politik Indonesia, 4(2), 77–93.
Dewi, L. (2021). Visual Aesthetic and Public Attitude Formation in Digital Media. Jurnal Komunikasi Visual Indonesia, 4(1), 33–47.
Firmansyah, A. (2021). Digital Persuasion and the Rise of Influencer Politics in Indonesia. Jurnal Komunikasi Nusantara, 3(2), 87–102.
Hafidzah, S., & Lestari, W. (2025). Media Sosial dan Dinamika Pembentukan Persepsi Sosial Masyarakat Indonesia. Jakarta: Prenada Media.
Hamdani, M. (2022). Interpretative Practices of Instagram Users in Constructing Social Meaning. Jurnal Media & Budaya Digital, 3(1), 45–61.
Handayani, R. (2023). Social Validation and Opinion Strengthening in Digital Communities. Jurnal Komunikasi Masyarakat, 8(1), 44–59.
Hidayat, R. (2022). State policy and public awareness in contemporary Indonesia. Journal of Governance and Public Policy, 9(3), 95–110.
Karim, R., & Yuliani, S. (2024). Algorithmic Influence and Political Opinion Formation on Instagram. Jurnal Teknologi Komunikasi, 7(1), 22–38.
Kurniawan, A. (2022). Influencer Framing Strategies in Political Communication on Instagram. Jurnal Media Dan Politik Digital, 3(2), 77–95.
Lestari, P. (2023). Narrative construction and public perception: A socio-semiotic study. Journal of Media and Cultural Studies, 18(2), 100–115.
Mahardika, P. (2023). Echo Chambers and the Dynamics of Political Opinion on Instagram. Jurnal Media Politik Digital, 2(1), 41–59.
Munandar, R. (2023). Visual Political Communication on Instagram: A Contemporary Analysis. Jurnal Komunikasi Global, 12(1), 45–59.
Nugroho, R., & Pratiwi, L. (2021). Media Sosial sebagai Ruang Publik Baru: Studi Perilaku Pengguna Instagram di Indonesia. Jurnal Ilmu Komunikasi Terapan, 5(1), 14–28.
Nursalim, H. (2024). User Interaction and Meaning Construction in Social Media Spaces. Jurnal Media & Masyarakat, 9(1), 15–29.
Pramesti, D. (2023). Visual Political Messaging on Instagram: A Cognitive Approach. Jurnal Komunikasi Digital, 11(2), 101–118.
Rahardian, F. (2022). Influencers as Modern Opinion Leaders in Digital Communication. Jurnal Politik Komunikasi, 5(1), 89–104.
Rahmawati, T., & Yusuf, A. (2024). The Role of Religious Moderation Education in Enhancing Students’ Political Literacy. Indonesian Journal of Civic Education, 12(1).
Rinaldi, T. (2022). Filter Bubbles and Cognitive Comfort in Instagram’s Recommendation System. Jurnal Teknologi Informasi Dan Komunikasi, 8(2), 101–118.
Setiawan, R. (2021). Teknik Purposive Sampling dalam Penelitian Komunikasi Digital. Jurnal Penelitian Media, 5(2), 112–125.
Suharyanto, A. (2022). Transformasi Komunikasi Politik di Era Media Sosial. Jurnal Politik Dan Pemerintahan, 8(2), 101–118.
Syahputra, B. (2021). The Dynamics of Misinformation Spread Through Influencer Networks. Jurnal Literasi Media Indonesia, 6(2), 101–118.
Wijaya, T. (2025). Public Discourse Dynamics on Instagram and the Formation of Collective Opinion. Jurnal Komunikasi Indonesia, 14(1), 33–49.
Wulandari, D. (2022). Analisis Isi dalam Kajian Media Sosial: Pendekatan Teoretis dan Praktis. Surabaya: Pustaka Cendekia Media.
Yusuf, A. (2020). Echo Chamber Keagamaan dan Polarisasi di Media Sosial. Jurnal Komunikasi Islam, 8(2), 118–132.