Strategi Pemasaran Vitoza Madu Pahit di TikTok melalui Konten Komedi Situasional
This study examines the producing of situational comedy content as a digital marketing strategy for Vitoza Madu Pahit on TikTok. Using a qualitative descriptive approach through observation and literature review, the research outlines the iterative stages of pre-production, production, and post-production. The use of situational comedy effectively attracts audience attention and enhances engagement on social media. The success of the creative process is influenced by teamwork, leadership, and adaptability to digital trends.
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