Teknik Komunikasi Persuasif Ahmad Rifa’i Rif’an Dalam Dakwah Kepada Kalangan Milenial

Main Article Content

Azlika Purnama Sari, Nur Aida

Abstract

The millennial generation is one of the priority mad'u groups to be preached. Through proper preaching, a generation that upholds religious values ​​and morality will be formed so that they are ready to work on the rare momentum of the demographic bonus. Ahmad Rifa'I Rif'an is one of the Da'Is who have successfully preached among Millennials. Through a book entitled "When God Is No Longer Needed", Rifa'I successfully stirred the reader's feelings until they were persuaded to carry out his invitations in the book. In addition to having entered its sixth edition in three years, this book has also received praise from many great writers and millennial circles who claim to be most satisfied after reading the book. Persuasive communication techniques are one of the factors of success in preaching to millennials. He tries to change the thoughts, feelings, and attitudes of the readers in a subtle, joint dialectic and without patronizing. Using qualitative research, with primary data sources, namely a book entitled "When God Is No Longer Needed", this paper aims to determine Ahmad Rifa'I Rif'an persuasive communication techniques and the suitability of these techniques with the characteristics of the millennial generation. The results showed that the persuasive communication techniques used by Rifa'I were association, integration, pay-off, fear arousing, structuring, authority, narrative and combination techniques. Which all of these techniques are relevant to millennial characteristics.

Downloads

Download data is not yet available.

Article Details

How to Cite
Nur Aida, A. P. S. (2021). Teknik Komunikasi Persuasif Ahmad Rifa’i Rif’an Dalam Dakwah Kepada Kalangan Milenial. Alamtara: Jurnal Komunikasi Dan Penyiaran Islam, 5(2), 133-156. https://doi.org/10.58518/alamtara.v5i2.762
Section
Articles

References

Amalia, Novita Rihi. Analisis Gaya Bahasa dan Nilai-Nilai Pendidikan Novel Sang Pemimpi Karya Andrea Hirata. (Skripsi—Universitas Sebelas Maret, Semarang, 2010)
Astuti, Minarni Try.Yuk, Ungkap Idemu Melalui Teks Persuasi hingga Teks Tanggapan. Depok: Penerbit Duta, 2019.
Aziz, Moh Ali. Ilmu Dakwah, Ed. Rev, cet 6. Jakarta: Kencana, 2017.
Bada Pusat Statistik, Analisis Statistik Sosial: Bonus Demografi dan Pertumbuhan Ekonomi. Jakarta: Badan Pusat Statistik, 2012.
Badan Pusat Statistik, Hasil Sensus Penduduk 2020, https://www.bps.go.id(diakses 26 Januari 2021)
Effendy, Onong Ujhana.Dinamika Komunikasi. Bandung: Remaja Rosdakarya, 2018.
Erviani, Olivia. “Teknik Komunikasi Persuasif Dinas Pariwisata Kota Samarinda Dalam Meningkatkan Kualitas Daya Tarik Wisata Kota Samarinda,” eJournal Ilmu Komunikasi, no. 3, (2017), 238. https://ejournal.ilkom.fisip-unmul.ac.id/site/wp-content/uploads/2017/08/JURNAL%20OLIV%20FIX%20(235-247)%20(08-15-17-02-01-15).pdf(diakses 2 Maret 2021)
Febiani, Fitra. “Teknik Komunikasi Persuasif dalam Buku ‘Hijab I’m In Love’ Karya Oki Setiana Dewi”, (Skripsi – Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, 2015)
Fitriani, Nur Diyah. “Materi Dakwah dalam Buku ‘Ya Allah, Izinkan Aku Pacaran’ Karya Ahmad rifa’I Rif’an” (Skripsi – Universitas Islam Negeri Waliisongo, Semarang, 2018)
Hilmawan, Kahfi. Teknik Komunikasi Persuasif Ustadzah Dedeh Rosidah Syarifudin dalam Program Acara Religi (Analisis Isi pada Acara Mam dan Aa’ Beraksi di Indosiar). (Skripsi – Universitas Muhammadiyah Malang, Malang 2019)
Ilaihi, Wahyu.Komunikasi Dakwah. Bandung: PT Remaja Rosdakarya, 2010.
Keraf, Gorys.Diksi Dan Gaya Bahasa. Jakarta: Gramedia, 2007.
Khoiroh, Da’watul. “Teknik Komunikasi Persuasif dalam Buku Rentang kisah Karya Gita Savitri Devi” (Skripsi -- Universitas Islam Negeri Sunan Kalijaga Yogyakarta, 2018).
Muirodah, Teknik Komunikasi Persuasif Ustadz Muhammad Nur Maulana dalam acara 'Islam Itu Indah' di Trans TV, (Skripsi--Universitas Islam Negeri Walisongo, Semarang, 2015), 110.
Musahadah, Zahrina Sanni dan Sulis Triyono, “Fenomena Hijrah Di Indonesia: Konten Persuasif Dalam Instagram” Retorika: Jurnal Bahasa, Sastra, dan Pengajarannya no. 2 (2019), 119. https://ojs.unm.ac.id/retorika/article/view/7874/pdf(diakses 2 Maret 2021)
Naini, Arum Wildatus. “Pesan Dakwah dalam Novel ‘Tuhan, Maaf Kami Sedang Sibuk’ Karya Ahmad Rif’I Rif’an (Analisis Wacana Model Teun A Van Dijk)”, (Skripsi -- Universitas Islam Negeri Sunan Ampel , Surabaya, 2019)
Putra, Yanuar Surya .“Teoritical Review: Teori Perbedaan Generasi.” Jurnal Among Makarti, no.18, (2016), 125
Rif’an, Ahmad Rifa’i.Ketika Tuhan Tak Lagi Dibutuhkan. Jakarta: Gramedia, 2017.
Rif’an, Ahmad Rifa’i. Ketika Tuhan Tak Lagi Dibutuhkan (Special Edition). Jakarta: Gramedia, 2019.
Solehan, Muhammad. “Nilai-Nilai Pendidikan Akhlak dalam Buku ‘Tuhan Maaf Kami Sedang Sibuk’ Karya Ahmad Rifa’I Rif’an” (Skripsi --Institute Agama Islam Salatiga, Salatiga, 2015)
Sugiono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2015.
Qotriah, Lailatul. Teknik Komunikasi Persuasif dalam Novel Islami Anak Rantau, (Skripsi--Universitas Islam Negeri Walisongo, Semarang, 2019)
Rahmawati, Annisa. Pembelajaran Mengevaluasi Teks Negosiasi Berorientasi Pada Ungkapan Persuasif Dengan Model Think Pair Share Pada Peserta Didik Kelas X SMAN 15 Bandung Tahun Pelajaran 2017/2018 (Skripsi—Universitas Pasundan Bandung, 2018)
“Tips Agar Tulisanmu Related dengan Pembaca,” Video Youtube, 1:10-1:18, dikirim “Ahmad Rifa’I Rif’an,” Januari 2, 2021. https://www.youtube.com/watch?v=x2C3z3TkYT8 (diakses 26 Januari 2021)
@ahmadrifairifan, Ahmad Rifa’I Rif’an, https://instagram.com/ahmadrifairifan?igshid=1iz6rrjsnnq9d,(diakses 26 Januari 2021)