Pengetahuan Dan Kekuasaan Tentang Wacana Medis Dalam “Skin Wiki” oleh Klinik Kecantikan Erha
Article Sidebar
Main Article Content
Abstract
Michel Foucault sparked the thought of the reciprocal relationship between Power and
Knowledge (Foucault 1982b). The administration of power will continuously create
knowledge entities, and vice versa the implementation of knowledge will cause the effect
of power. Discourse of truth is formed and produced through a process and
mechanisms of power. ERHA beauty clinic as one of the aesthetic franchise clinics
spread across several regions in Indonesia that focuses on dealing with body
appearance issues from hair to nails. This clinic has a different marketing strategy from
its competitors, namely by producing medical discourse into a glossary catalog called
SKIN WIKI. As Foucault thought about the birth of the clinic, in the Skin Wiki things
related to the body are given a specific label in medical discourse so that what is
unusual is considered a deviant and must be taken seriously in a personal, precise and
specific way. It also implies that if the deviation is not handled professionally it will
make the condition of that particular person even worse. This paper tries to explain
that medical discourse in Skin Wiki by Erha clinic is an inseparable part of the process
and mechanism of power to form a beauty image that can attract patients as the target
market to come and seek treatment at the Erha beauty clinic. From the knowledge
released by the Erha Clinic, Erha's beautiful construction is a personal beauty, free
from any discourse of irregularities or discourses of abnormality.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
References
-------. 1990. The History of Sexuality: An Introduction, Vol. 1. New York: Vintage Books.
-------. 1984. The Ethics of the Concern of the Self as a Practice of Freedom. In The Essential
Foucault. New York: The New Press.
-------. 1983. Structuralism and Post-Structuralism. In The Essential Foucault. The New
Press. New York.
-------. 1982a. Technology of The Self. In The Essential Foucault. New York: The New Press.
-------. 1982b. The Subject and Power. In The Essential Foucault. New York: The New Press.
-------. 1980. Power/Knowledge: Selected Interviews and Other Writings, 1972-1977. New
York: Phanteon Books.
-------. 1978a. Governmentality. In The Essential Foucault. New York: The New Press.
-------. 1978b. Security, Territory, and Population. In The Essential Foucault. New York: The
New Press.
-------. 1977. Discipline and Punish: The Birth of The Prison. New York: Vintage Books.
-------. 1973. The Birth of The Clinic: An Archaeology of Medical Per-ception. London and
New York: Routledge.
-------. 1970. The Order of Things: An Archaeology of The Human Sci-ence. New York:
Vintage Books.
-------. 1961. Madness and Civilization: A History of Insanity in the Age of Reason.France
Librairie Plon
------. tanpa tahun. Security, Territory, Population; Lectures at The Col-lege de France. New
York: Palgrave MacMillan.
Referensi Online :
www.erha.co.id/skinwiki