Analisis Masyarakat Konsumsi: Komodifikasi Jomblo Melalui Speed Dating

Authors

  • Intihaul Khiyaroh Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia

DOI:

https://doi.org/10.58518/alamtara.v5i1.856

Keywords:

Consumption Society,, Singles Commodification,, Speed Dating Application

Abstract

The definition of single is interpreted as a title that some people consider acurse for those who do not have a partner. In this era of digital development, global capitalism is using it to take advantage of the singles title by creating dating applications. The consumption style, which is guided by advertising in global capitalism, has in fact created a consumer society that consumes, which seems to be the "cash cow" of the capitalists. By visiting the application and then paying for dating fees and so on, it makes the singles as consumers who actually do not really need the application.

References

Baudrillard, J.P.1970. La Societe de Consommation, penerj. Wahyunto, 2009, dalam Masyarakat Konsumsi, cet. ke-3, Yogyakarta. Kreasi Wacana.

Du Gay, Paul, et al.1997. Doing Cultural Studies. The Story of Sony Walkman. Culture, Media, and Identities. London. Sage Publications.

Hitmansystem.com/tentang Jogja.tribunnews.com/2015/11/06/buat-jomblo-yuk-ikut-speed-date?page=2

Vemale.com/hot-event/49208-tiga-pasang-hati-berhasil-disatukan-oleh-vemale-com-melalui-speed-dating.html

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Published

2021-06-30

Issue

Vol. 5 No. 1 (2021): Alamtara: Jurnal Komunikasi dan Penyiaran Islam

Section

Articles

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How to Cite

Khiyaroh, I. . (2021). Analisis Masyarakat Konsumsi: Komodifikasi Jomblo Melalui Speed Dating. Alamtara: Jurnal Komunikasi Dan Penyiaran Islam, 5(1), 77-84. https://doi.org/10.58518/alamtara.v5i1.856