Patologi Semiosis Digital: Kajian Teori Peirce dan Etika Tabayyun terhadap Praktik Disinformasi di Indonesia
DOI:
https://doi.org/10.58518/alamtara.v10i1.4517Keywords:
Pathology of semiosis, Charles Sanders Peirce, disinformation, Tabayyun, social mediaAbstract
The phenomenon of disinformation in Indonesia’s digital space has triggered a systematic crisis of meaning; however, analyses of how these false signs operate processually remain limited. This study aims to examine the pathology of semiosis in hoaxes through the triadic semiotic framework of Charles Sanders Peirce: representamen, object, and interpretant. Using a qualitative- interpretive approach, this research investigates the mechanisms of sign distortion in digital disinformation content. The findings reveal that disinformation operates by severing the organic relationship between the representamen and the actual object, thereby producing a collectively misleading interpretant. This process results in a flawed infinite semiosis, in which hoaxes are continuously reproduced by prosumers as pseudo-truths. As a solution, this article integrates the ethical principle of Tabayyun as a mechanism for sign verification capable of restoring the stability of semiosis through honesty (sidq) and moral responsibility (amanah). Theoretically, this study recontextualizes the relevance of Peirce’s thought within the landscape of digital communication while also offering an ethico-semiotic framework to mitigate the manipulation of meaning in social media.
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