Konstruksi Perempuan Dalam Iklan Axe Battle: Perempuan Sebagai Mediatisasi Axe Battle 2014

Authors

  • Intihaul Khiyaroh Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia

Keywords:

Construction, mediation, women's body

Abstract

This paper sees women as mediating between advertisements, websites and competitions. In this competition Chocolate type men fight Gold type men to be able to face beautiful and charming girls, Olivia Jensen. This competition was held in 2014 where there was an official website as a media that netted participants to the final event for the grand prize, namely women.

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Published

2019-12-16

How to Cite

Khiyaroh, I. (2019). Konstruksi Perempuan Dalam Iklan Axe Battle: Perempuan Sebagai Mediatisasi Axe Battle 2014. Alamtara: Jurnal Komunikasi Dan Penyiaran Islam, 3(2), 81-88. https://ejournal.iai-tabah.ac.id/alamtaraok/article/view/466