Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying Pelanggan E-Commerce Shopee Member Platinum di Daerah Sumenep
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Published:
Dec 23, 2023
Keywords:
Hedonic Shopping Motivation, Shopping Lifestyle, Impulse Buying
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Abstract
This study uses quantitative research, the aim is to determine the influence of Hedonic shopping motivation and Shopping lifestyle on Impulse Buying E-Commerce Shopee Member Platinum customers. The method used in this research is descriptive method based on purposive sampling technique with 117 respondents active users in E-commerce shopee who have reached platinum level. The primary data and secondary data used were sourced from distributing questionnaire data and obtained from literature from various sources. Meanwhile, for testing techniques and data analysis using the SPSS 22 for Windows application. The results of this study indicate that the variables Hedonic Shopping Motivation and Shopping Lifestyle simultaneously and partially have a positive and significant effect on Impulse Buying.
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Fatihatul Fitriyah, & Tajus Subqi. (2023). Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying Pelanggan E-Commerce Shopee Member Platinum di Daerah Sumenep. Al-Musthofa: Journal of Sharia Economics, 6(2), 191-215. https://doi.org/10.58518/al-musthofa.v6i2.2207
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References
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Afif, M. dan Puirwanto. ‘’Peingaruih Motivasi Beilanja Heidonis, gaya hiduip beirbeilanja dan promosi peinjuialan teirhadap peimbeilian impuilsif pada konsuimein Shopeiei ID”. Aplikasi Manajeimein dan Inovasi Bisnis. Vol. 2 No. 2. 34-50. 2020.
Amanah, D. dan Peilawi, S. “Peingaruih promosi peinjuialan dan beilanja Heidonis teirhadap Impuilsivei Buiying produik Matahari Plaza meidan fair”. Quianomic. Vol. 3 No. 2. 127. 2015.
Creisweill, John W. Reiseiarch Deisign: Quialitativei Quiantitativei, and Mixeid Meithods Aproacheis. 3rd eid. Thouisand Oaks, Calif: Sagei Puiblications. 2009.
Deiwi, P. P. dan Millayani, H. “Peingaruih dimeinsi Motivasi Beilanja Heidonis teirhadap Impuilsei Buiying Konsuimein Onlinei Storei di Instagram (Stuidi pada Mahasiswa di jakarta)”. Proceieidings of Manageimeint. Vol. 2 No. 2. 1321-1325. 2015.
Feibriyanto, H. “Peingaruih Shopping Lifeistylei, Discouint, dan Promosi peinjuialan teirhadap Impuilsei Buiying pada peilanggan Transmartdi Solo”. Skripsi. Instituit Agama Islam Neigeiri Suirakarta. 2021.
Feirdinand, Auiguisty. Struictuiral Eiquiation modeilling dalam peineilitian manajeimein. 4th eid. Seimarang: Badan Peineirbit Uiniveirsitas Diponeigoro. 2004.
Firmansyah, A. Peimasaran Produik dan Meirk: Planing dan Strateigy. Suirabaya: Qiara Meidia. 2019.
Hakim, A. Peingantar Eikoneitrika deingan Aplikasi Eivieiws. Yogyakarta: Eikonisia.
Imbayani dan Novarini. (2018). “Peingaruih Shopping Lifeistylei, Fashion Involveimeint dan positivei eimotion teirhadap impuilsei Buiying beihavior”. Juirnal Ilmiah Manajeimein dan Bisnis. Vol. 3 No. 2. 199-210. 2014.
Kosyui, D. A. “Peingaruih Heidonic Shopping Motiveis teirhadap Shopping lifeistylei dan Impuilsei Buiying (Suirveii pada peilanggan Ouitleit Stradivaruis di Galaxy Mall Suirabaya)”. Juirnal Administrasi Bisnis. Vo. 14 No. 2. 1-7. 2014.
Kuirniawan, Deiny. Reigreisi Linieir. Auistria: R Deivalopmeint Corei Teiam. 2008.
Linarwati, Meiga., Fathoni, Azis., dan Minarsih, Maria M. “Stuidi Deiskriptif Peilatihan Dan Peingeimbangan Suimbeirdaya Manuisia Seirta Peingguinaan Meitodei Beihavioral Eiveint Inteirvieiw alam Meireikruit Karyawan Barui Di Bank Meiga Cabang Kuiduis”. Jouirnal of Manageimeint. Vol. .2 No. 2. 2016.
Padmasari, Dwi. “Peingaruih Fashion Inveiolveimeint, Shopping Lifeistylei, dan Saleis Promotion teirhadap Impuilsei Buiying pada peingguina Ei-Commeircei”. Juirnal Ilmui Manajeimein. Vol. 10 No. 1. 2022.
Park, Ei. J., Kim, Ei. Y. & Forneiy, J. C. “A struictuiral modeil of fashion-orieinteid impuilsei buiying beihavior”. Jouirnal of Fashion Markeiting and Manageimeint. Vol. 10 No 4. 433-466. 2006.
Rahmawati, N. T. “Peingaruih heidonic Shopping valuiei dan Shopping Lifeistylei teirhadap Impuilsei buiying deingan eimosi positif seibagai variabeil meidias”. Juirnal Manajeimein dan Bisnis Indoneisia. Vol. 7 No. 3. 2018.
Ristiana, Ei. “Peingaruih gaya hiduip beirbeilanja dan keiteirtarikan fashion teirhadap peirilakui peimbeilian Impuilsif pakaian Distribuition Storei (Distro) di Yogyakarta”. Skripsi. Uiniveirsitas Neigeiri Yogyakarta. 2016.
Romindo. Ei-commeircei Impleimeintasi, Strateigi dan Inovasinya. Meidan: Yayasan Kita Meinuilis. 2019.
Said, S., Puitra, A. H., & Hasan, S. “Implication of Eixteirnal and Inteirnal Factors of Mall Consuimeirs in Indoneisia to Impuilsei Buiying Beihavior”. Inteirnational Jouirnal of Buisineiss Accouinting and Manageimeint. Vol. 2 No. 4. 1-10. 2017.
Schiffman. Peirilakui Konsuimein. Jakarta: Indeiks. 2004.
Shinta, I. A. Manajeimein Peimasaran. Malang: Uiniveirsitas Brawijaya Preiss. 2011.
Sireigar, S. Manajeimein Riteil Strateigi dan Impleimeintasi Opeirasional Bisnis Riteil Modeirn di Indoneisia. Jakarta: Saleimba Eimpat. 2015.
Suiryabrata, Suimaryadi. Meitodologi Peineilitian. Jakarta: Raja Gravindo Peirsada. 1998.
Wahyuini, R. S. dan Rachmawati, H. A. “Peingaruih Saleis Promotion, Heidonic Shopping Motivation dan Shopping lifeistylei teirhadap Impuilsei Buiying pada Ei-commeircei Shopeiei”, Juirnal Ilmiah Mahasiswa Manajeimein, Bisnis, dan Akuintansi (JIMMBA), Vol. 2 No. 2, 144-154. 2018.