Strategi Komunikasi Persuasif dalam Media Dakwah: Kontribusinya terhadap Peningkatan Pemahaman Pendidikan Agama Islam

Zaimatur Rofiah; Mazriatul Miah

doi:10.58518/alamtara.v9i1.3800

Authors

Zaimatur Rofiah Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia
Mazriatul Miah Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia

DOI:

https://doi.org/10.58518/alamtara.v9i1.3800

Keywords:

Persuasive communication, da'wah media, Islamic Religious Education, understanding, communication strategies

Abstract

This study aims to analyze the persuasive communication strategies used in da'wah media and their contribution to enhancing the understanding of Islamic Religious Education. In the context of the growing use of digital media as a means of da'wah, the right communication approach becomes key to effectively conveying religious messages. This research employs a descriptive qualitative method, with data collected through observation, interviews, and document studies on several digital da'wah platforms such as YouTube, Islamic podcasts, and social media. The findings reveal that the use of persuasive elements—such as the credibility of the preacher, communicative language style, and the use of emotional narratives—can increase the appeal of da'wah messages and encourage the audience to understand and internalize the values of Islamic Religious Education. These findings indicate that appropriate persuasive communication strategies in da'wah media play a significant role in supporting the effectiveness of Islamic Religious Education learning, particularly in shaping a more contextual and relevant understanding for the digital generation.

References

Ahmadi, M., & Gunarti, T. T. (2024). Pola Komunikasi Dakwah Inklusif untuk Masyarakat Multikultural: Perspektif Manajemen Dakwah Modern. MIYAH : Jurnal Studi Islam, 20(02), 287-304. https://doi.org/10.33754/miyah.v20i02.1339

Blumler, J. G., & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills: Sage Publications.

Fisher, W. R. (1984). Narration as a Human Communication Paradigm: The Case of Public Moral Argument. Communication Monographs, 51(1), 1–22. https://doi.org/10.1080/03637758409390180

Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and Persuasion: Psychological Studies of Opinion Change. New Haven: Yale University Press.

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: NYU Press.

Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.

Krippendorff, K. (2013). Content Analysis: An Introduction to Its Methodology (3rd ed.). Los Angeles: SAGE Publications.

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Beverly Hills: SAGE Publications.

McQuail, D. (2010). McQuail's Mass Communication Theory (6th ed.). London: SAGE Publications.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). Thousand Oaks: SAGE.

Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). Bandung: Remaja Rosdakarya.

Nasrullah, R. (2015). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Petty, R. E., & Cacioppo, J. T. (1986). The Elaboration Likelihood Model of Persuasion. New York: Academic Press.

Qodari, M. (2021). Media Sosial dan Dakwah Milenial. Jakarta: Prenada Media.

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). New York: Free Press.

Sugiyono. (2018). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfabeta.

Sundar, S. S. (2008). The MAIN Model: A Heuristic Approach to Understanding Technology Effects on Credibility. In Metzger, M. J., & Flanagin, A. J. (Eds.), Digital Media, Youth, and Credibility (pp. 73–100). Cambridge: MIT Press.

Yusof, N. M., Ahmad, M. Z., & Musa, M. (2020). Effectiveness of Islamic Content on Social Media for Da’wah Purposes. Journal of Islamic Marketing, 11(5), 1193–1207. https://doi.org/10.1108/JIMA-04-2019-0073

Misbah, S. 2021. “Komunikasi Persuasif Dalam Meningkatkan Pemahaman Agama Islam.” JOISCOM (Journal of Islamic Communication) 2(1).

Zhao, Ying, Yong Guo, Yu Xiao, Ranke Zhu, Wei Sun, Weiyong Huang, Deyi Liang, Liuying Tang, Fan Zhang, Dongsheng Zhu, and Jie-Ling Wu. 2020. “The Effects of Online Homeschooling on Children, Parents, and Teachers of Grades 1–9 During the COVID-19 Pandemic.” Medical Science Monitor 26. doi: 10.12659/MSM.925591.