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ANALISIS STRATEGI BAURAN PEMASARAN KRIPIK USUS RAMADHAN PADA MASA PANDEMI COVID-19

Published: 2022-06-13
DOI: https://doi.org/10.58518/al-musthofa.v5i1.1666
Keywords: Marketing Mix Strategy, Product, Covid-19 Pandemic
License: Copyright (c) 2022 https://creativecommons.org/licenses/by-nc/4.0
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

The purpose of the study was to find out the marketing mix strategy carried out by the
Ramdhan intestine chips business during the covid-19 pandemic. The COVID-19 pandemic has had a
profound impact on various fields. Both health, politics, education, and economy. During the COVID-19
pandemic, it has had an impact on small and large scale businesses. Many workers have been laid off or
laid off as a result of declining purchases by consumers. This research approach uses a qualitative descriptive
method. From this research, it can be concluded that although the covid-19 pandemic also has an impact on
the Ramadhan intestine chips business, this business can still survive and even increase sales by
implementing a marketing mix strategy which consists of 4 marketing mix variables, namely product, price,
promotion.
Keywords: Marketing Mix Strategy, Product, Covid-19 Pandemic

Keywords: Marketing Mix Strategy, Product, Covid-19 Pandemic
How to Cite
Jamil, S. H., Rofiqoh, A., & Wildani, M. (2022). ANALISIS STRATEGI BAURAN PEMASARAN KRIPIK USUS RAMADHAN PADA MASA PANDEMI COVID-19. Al-Musthofa: Journal of Sharia Economics, 5(1), 22-33. https://doi.org/10.58518/al-musthofa.v5i1.1666

S. Hikmah Jamil

Institut ilmu Keislaman Annuqayah Sumenep, Indonesia

Ainur Rofiqoh

Institut ilmu Keislaman Annuqayah Sumenep, Indonesia

Melly Wildani

Institut ilmu Keislaman Annuqayah Sumenep, Indonesia
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