Analisis Komunikasi Interpersonal dalam Kegiatan Public Relation pada Duta Ubi Group

Published:
DOI: https://doi.org/10.58518/alamtara.v9i1.3523
Keywords: Interpersonal Communication, Public Relations, Duta Ubi Group

Banyuwangi Regency, with its vast agricultural land, has encouraged a segment of the local population to engage in agribusiness as commodity distribution agents. This dynamic has intensified competition in the agricultural trade sector. Established in 2022, Duta Ubi Group—despite its relatively young age—has successfully expanded its market reach both domestically and internationally by forming strategic partnerships with similar enterprises. This study aims to analyze the interpersonal communication competencies of Duta Ubi Group in carrying out public relations (PR) activities. A descriptive qualitative method was employed, utilizing observation, interviews, and documentation for data collection. Data analysis followed the Miles and Huberman model, encompassing data collection, data reduction, data display, and conclusion drawing. The findings reveal that Duta Ubi Group’s interpersonal communication plays a vital role in fostering strong and effective relationships with key stakeholders, including farmers, consumers, local communities, and business partners. This communication capability significantly contributes to the group’s competitive advantage and organizational growth in a rapidly evolving market.

Keywords: Interpersonal Communication, Public Relations, Duta Ubi Group
How to Cite
Arbi Sukron Al Azkhab, M., & Obianto, A. (2025). Analisis Komunikasi Interpersonal dalam Kegiatan Public Relation pada Duta Ubi Group. Alamtara: Jurnal Komunikasi Dan Penyiaran Islam, 9(1), 25-42. https://doi.org/10.58518/alamtara.v9i1.3523

Moh. Arbi Sukron Al Azkhab

Universitas KH. Mukhtar Syafa’at, Banyuwangi, Indonesia

saya moh arbi sukron dari universitas kh mukhtar syafa'at blokagung

Agung Obianto

Universitas KH. Mukhtar Syafa’at, Banyuwangi, Indonesia

agung obianto, tempat tanggal lahir Gresik 13 Januari 1987 dari Universitas KH mukhtar Syafa'at

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