“Typing Ganteng” sebagai Representasi Personal Branding dan Strategi Komunikasi Interpersonal Generasi Z di Ruang Digital
DOI:
https://doi.org/10.58518/alamtara.v9i2.4273Kata Kunci:
Typing Ganteng, Generasi Z, Komunikasi Digital, Personal Branding, Manajemen KesanAbstrak
Penelitian ini mengkaji fenomena Typing Ganteng, yaitu gaya mengetik digital yang ditandai dengan kesopanan, keteraturan, dan keindahan estetika, sebagai bentuk komunikasi interpersonal dan personal branding di kalangan Generasi Z. Berlandaskan teori komunikasi antarpribadi dan diskursus identitas digital, penelitian ini menggunakan pendekatan kualitatif fenomenologis untuk memahami bagaimana Generasi Z mengonstruksi dan mengelola kesan melalui komunikasi berbasis teks. Data diperoleh melalui wawancara mendalam, observasi digital, dan analisis percakapan daring terhadap 15–20 partisipan. Hasil menunjukkan bahwa Typing Ganteng merupakan strategi sadar dalam manajemen kesan, yang membentuk persona ramah dan dapat dipercaya. Gaya ini juga merepresentasikan norma kesopanan digital yang bersifat netral gender dan konsisten lintas platform. Studi ini memberikan kontribusi pada kajian komunikasi dengan menempatkan teks sebagai medium performatif dalam pembentukan identitas. Typing Ganteng bukan sekadar tren linguistik, tetapi strategi komunikasi interpersonal yang disesuaikan dengan ekspektasi budaya digital masa kini.
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