Patologi Semiosis Digital: Kajian Teori Peirce dan Etika Tabayyun terhadap Praktik Disinformasi di Indonesia
DOI:
https://doi.org/10.58518/alamtara.v10i1.4517Kata Kunci:
Patologi semiosis, Charles Sanders Peirce, disinformasi, Tabayyun, media sosialAbstrak
Fenomena disinformasi di ruang digital Indonesia telah memicu krisis makna yang sistematis, namun analisis mengenai bagaimana tanda-tanda palsu tersebut beroperasi secara prosesual masih terbatas. Penelitian ini bertujuan untuk menganalisis patologi semiosis dalam hoaks melalui kerangka semiotika triadik Charles Sanders Peirce: representamen, object, dan interpretant. Menggunakan pendekatan kualitatif-interpretatif, penelitian ini mengkaji mekanisme distorsi tanda pada konten disinformasi digital. Temuan penelitian menunjukkan bahwa disinformasi bekerja dengan memutus relasi organik antara representamen dan object yang sebenarnya, sehingga menghasilkan interpretant yang menyesatkan secara kolektif. Proses ini mengakibatkan terjadinya infinite semiosis yang cacat, di mana hoaks diproduksi ulang oleh prosumer sebagai kebenaran semu. Sebagai solusi, artikel ini mengintegrasikan prinsip etika Tabayyun sebagai mekanisme verifikasi tanda yang mampu memulihkan stabilitas semiosis melalui kejujuran (sidq) dan tanggung jawab moral (amanah). Secara teoretis, penelitian ini mereaktualisasi relevansi pemikiran Peirce dalam lanskap komunikasi digital sekaligus menawarkan kerangka etika-semiotik dalam memitigasi manipulasi makna di media sosial.
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