Fenomena Roblox Sebagai Ruang Publik dalam Dakwah Digital
DOI:
https://doi.org/10.58518/alamtara.v10i1.4651Keywords:
Dakwah digital, Roblox, Ruang Publik Digital, Uses and gratificationsAbstract
The development of virtual space has given rise to new forms of interaction in the context of da'wah activities. Traditional da'wah, which was once characterized by a monological approach, has evolved to embrace a more participatory and inclusive form of dialogue. This study examines how Roblox, a user-generated content-based gaming platform, functions as a digital public space that supports da'wah. A descriptive qualitative approach was employed, integrating the Uses and Gratifications theory and Habermas's Public Sphere theory. The Uses and Gratifications theory elucidates the motivations of adherents in engaging in religious activities, while Habermas's Public Sphere theory accentuates the dynamics of dialogue and participation in da'wah. The results of the study demonstrate that Roblox offers an interactive environment conducive to participatory, collaborative, and ethical da'wah practices. Islamic values such as rahmah (compassion), 'adl (justice), and ukhuwah (brotherhood) are represented through narratives, games, and social interactions. These findings imply that new da'wah strategies are necessary; strategies that are more contextual and appropriate for the character of the digital generation.
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